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UX vs CX Design: Your Brand Needs Both

UX and CX must work together in order to successfully build your brand.

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Year in Review: My Top 10 Articles & Insights

AI, vital relationships, entrepreneurial spirit and leadership insights

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The Game of Chess and Marketing Strategy

Chess and marketing are about strategic thinking, foresight and adaptability for the long game

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Websites Should Have Words

The key is to strike a balance between concise, compelling copy and user-friendly design

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A Guide to Customer-Centric Storytelling

Genuine storytelling proves to be the key to building lasting connections and trust with consumers.

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5 Factors that Make a Great Logo Design

Great logos are simple, flexible and have longevity

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Sell the Intangible First, Product Second

People buy solutions to internal problems.

Newspaper headlines

Clever Doesn’t Sell

Being clear in your messaging breaks through the marketing noise

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Attention is Your Greatest Competitor

Gaining attention is the most difficult challenge in marketing