Branding

baseball stadium full of board ads

UX vs CX Design: Your Brand Needs Both

UX and CX must work together in order to successfully build your brand.

handwriting in a notebook

Year in Review: My Top 10 Articles & Insights

AI, vital relationships, entrepreneurial spirit and leadership insights

chess board and pieces

The Game of Chess and Marketing Strategy

Chess and marketing are about strategic thinking, foresight and adaptability for the long game

scrabble letters falling in the air

Websites Should Have Words

The key is to strike a balance between concise, compelling copy and user-friendly design

an open book with mini lights on it

A Guide to Customer-Centric Storytelling

Genuine storytelling proves to be the key to building lasting connections and trust with consumers.

person sketching logo ideas in notebook

5 Factors that Make a Great Logo Design

Great logos are simple, flexible and have longevity

credit card

Sell the Intangible First, Product Second

People buy solutions to internal problems.

Newspaper headlines

Clever Doesn’t Sell

Being clear in your messaging breaks through the marketing noise

phone with app icons

Attention is Your Greatest Competitor

Gaining attention is the most difficult challenge in marketing