Become a better creative.
Foundational resources to grow your knowledge, confidence and output in creative work.

Latest Articles
Is SEO Still Relevant?
The question now is whether traditional SEO even matters in the age of AI-driven search.
6 Activities for a Better You
When you improve yourself, you bring fresh energy and clarity to your creative work.
A Side Project Can Change Your Life: Why You Should Do One
Sometimes the smallest side project can lead to the biggest changes in your life.
10 Examples of Consumer Psychology
It’s not just what you offer but how you present it that makes a difference.
5 Mistakes When Generating Text with AI
Make AI feel like a partner in your creative process.
Is that Product Talking to Me?
Strong brands develop clear personalities that resonate with their target audience.
Become a Versatile Creative, Quickly
Sign up for our on-demand library of content that is regularly being added to. Stay up-to-date and continue to expand your knowledge and skills.

“We’re using BrandRoots as a professional development opportunity for our marketing staff. Maria knows her stuff and explains topics in a way that is simple and easy to understand.”
Executive Wealth Management