Year in Review: My Top 10 Articles & Insights

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Multi-passionate Creative

In my writing an article just about every week of the year, there’s a lot of information that can easily be read and forgotten. In this article I recap my handpicked top 10 articles I’ve written and one’s that I think continue to hold in the 2024 new year.

ChatGPT Explained Visually

If you haven’t heard of or tried ChatGPT, the AI that can generate text, troubleshoot code, and answer your questions, then I highly recommend getting familiar with it in 2024. The future in how we work is changing at a fast pace. Tools like ChatGPT may or may not take over jobs, but those who know how to use it effectively will be more productive and marketable.

This article dives deep into what ChatGPT is and how it works, exploring its potential and limitations. If you want to explore further you can read my other article “8 Ways ChatGPT Can Assist You.” These two articles hardly scratch the surface about ChatGPT, and it’ll be interesting to explore the ongoing growth of AI in 2024.

Read About ChatGPT

Websites Should Have Words

Words are the unsung heroes of the website world. This article showcases the reasons why websites should prioritize content over design, using words strategically to engage users, build trust, and boost SEO. There is power in storytelling and user-friendly language.

Read About Web Content Strategy

5 Factors that Make a Great Logo Design

A great logo is like a memorable handshake for your brand. This article outlines the five essential factors that make a logo truly work effectively: simplicity, meaning, scalability, black and white effectiveness, and separation of symbol and text. Remember, a logo should evolve with your brand, so being strategic from the beginning is important.

Read About Logo Design

The Game of Chess and Marketing Strategy

This article draws parallels between developing and executing a chess game strategy and a marketing plan, highlighting the importance of planning, adaptability, and long-term thinking. Learn how to control the center of the market, understand your audience, and make strategic moves to outmaneuver your competition.

Read About Marketing Strategy

A Guide to Customer-Centric Storytelling

This article discusses customer-centric storytelling in marketing, urging businesses to focus on how their products or services can improve lives, rather than just singing their own praises. Real testimonials, building empathy, relatable narratives, and avoiding jargon are all part of the recipe for creating stories that resonate and make your customers feel like the heroes of their own life story. —Remember, your business is not the hero. You’re the guide that helps champion your audience to be the hero of their own story.

Read About Customer-Centric Storytelling

Is Email Marketing Relevant?

Email has a long history, and it has yet to fade despite the ever-changing landscape of online platforms. When used strategically, email marketing can bring an impressive ROI. Successful email marketing involves the use of effective lead generators and building a customer database that receives an email sequence of well-crafted campaigns and personalization. Email can change your business, and this article highlights how.

Read the Power of Email Marketing

Try Something Entrepreneurial in School

In this article I revisited my experiences during both undergrad and grad school, emphasizing the profound impact of incorporating entrepreneurial pursuits into my educational journey. These ventures not only expanded my skill set but also taught me invaluable lessons beyond the classroom.

I passionately encourage students to identify their passions, embark on entrepreneurial initiatives to solve real-world problems and seek mentorship for guidance. This article serves as a personal testament to the transformative power of applying education through hands-on, impactful experiences.

Read About Education & Entrepreneurship

Beyond the Obvious: 3 Hidden Skills That Drive Success

Success in today’s fast-paced world is driven by three underestimated yet powerful skills: reading, writing and resourcefulness. These intertwined skills empower individuals to become lifelong learners, confident communicators, and adaptable problem solvers, paving the path towards achieving their full potential and leaving a lasting mark on the world.

Read the Skills that Drive Success

5 Essential Relationships Needed for Personal Growth

In this article I highlight five key individuals needed for self-growth: the friend, mentor, coach, intellect and listener. Actively cultivating and nurturing these connections is crucial, as each contributes uniquely to continuous personal and professional development.

Read About Key Relationships

My Notes from the 2023 Global Leadership Summit

Attending the 2023 Global Leadership Summit was a personal highlight, offering a wealth of insights from influential speakers.

Craig Groeschel underscored the role of consistency, transparency, and empathy in building trust within teams. Erin Meyer shared the transformative “Netflix Experiment,” advocating for leading with context over control. Condoleezza Rice emphasized integrity as a leadership cornerstone. Pat Gelsinger encouraged leaders to develop a career MAP (Mentors, Audacious Goals, Passion). James Clear delved into the power of habits and marginal gains. Dr. Henry Cloud explored the complexities of trust, and Jamie Kern Lima discussed the crucial distinction between self-confidence and self-worth. Lastly, Ryan Leak stressed the perpetual importance of growth for leaders.

So many great nuggets of knowledge and wisdom, and this article recaps my note-taking highlights.

Read My Leadership Notes


As we journey into 2024, let’s carry forward the valuable insights and lessons shared throughout the past year. Whether it’s mastering tools like ChatGPT for enhanced productivity or understanding the strategic elements of logo design, marketing, and storytelling, there’s a wealth of knowledge to leverage.

Embrace the hidden skills of reading, writing, and resourcefulness, and actively nurture the essential relationships for personal growth. Remember the profound impact of entrepreneurial endeavors in education and the transformative power of attending professional development opportunities like leadership summits.

Let’s approach the new year armed with the tools and wisdom to make 2024 a year of continuous improvement and success.

Maria Gosur is a multi-passionate creative who loves to learn, design, make a difference and inspire others to do the same. With education and experience in all areas of creative work, Maria is passionate about sharing her knowledge and encouragement to others who are trying to expand their skills, pursue big goals, and be a resilient creative.