Build Roots in Marketing
Learn about branding and how to inspire a call-to-action
What is Marketing?
Marketing involves the activities that help sell the value proposition of your products and services, the methods in which they’re made and delivered, and the overall customer experience. This includes things like research, branding, promotion and advertising, pricing, and distribution.
Marketing is focused on sharing the value to your customers by solving their problems. The customer wants and needs something, and you’re offering the solution to this through your products and services in a transactional way. How you attract a customer’s attention, build interest in what you’re offering and make it positively memorable is branding.
Types of Topics:
Advertising
Branding
Campaigns
Copywriting
Customer Experience (CX)
Messaging
Promotion
Sales Funnels
Target Audience
Read Articles About Marketing
Websites Should Have Words
The key is to strike a balance between concise, compelling copy and user-friendly design
A Guide to Customer-Centric Storytelling
Genuine storytelling proves to be the key to building lasting connections and trust with consumers.
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