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Build Roots in Marketing

Learn about branding and how to inspire a call-to-action

What is Marketing?

Marketing involves the activities that help sell the value proposition of your products and services, the methods in which they’re made and delivered, and the overall customer experience. This includes things like research, branding, promotion and advertising, pricing, and distribution.

Marketing is focused on sharing the value to your customers by solving their problems. The customer wants and needs something, and you’re offering the solution to this through your products and services in a transactional way. How you attract a customer’s attention, build interest in what you’re offering and make it positively memorable is branding.

Types of Topics:
Advertising
Branding
Campaigns
Copywriting
Customer Experience (CX)
Messaging
Promotion
Sales Funnels
Target Audience

Read Articles About Marketing

someone gesturing with their hands to a group

Try Something Entrepreneurial in School

May 7, 2023

Do a venture that is bigger than yourself.

Gmail interface

Is Email Marketing Relevant?

Apr 4, 2023

Many online communities and apps fade, but email still remains

robot and talk bubble

ChatGPT Explained Visually

Jan 15, 2023

What exactly is ChatGPT, and why is it getting attention?

credit card

Sell the Intangible First, Product Second

Nov 27, 2022

People buy solutions to internal problems.

paper road map

Be the Guide with a Plan

Nov 7, 2022

Build trust and inspire action by presenting a plan

Newspaper headlines

Clever Doesn’t Sell

Oct 5, 2022

Being clear in your messaging breaks through the marketing noise

A team reviewing paper notes

Your Design Has a Job To Do

Sep 22, 2022

Design is intentional and meant to serve a specific purpose

phone with app icons

Attention is Your Greatest Competitor

Aug 22, 2022

Gaining attention is the most difficult challenge in marketing

person talking in a group

5 Tips to Make the Most Out of Networking Events

Aug 9, 2022

Come into an event confident and prepared with these simple tips

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